Podcast Connect and Podcast Awards

Their seems to be some confusion out their and we want to make sure that anyone that is looking for information on the People’s Choice Podcast Awards at www.podcastawards.com has the full story.
Podcast Connect Inc. founder Todd Cochrane envisioned the People’s Choice Podcast Awards and had the PodcastAwards.com website built, Podcast Connect put in place the procedures for the nominations, evaluation of nominees and voting. Podcast Connect staff were responsible for securing the sponsors and putting together the nearly $4000.00 in awards and prizes to the 20 category winners.
We partnered with the folks at the Portable Media and Podcast Expo to participate in a joint ceremony so that we could honor the People’s Choice Podcast Awards Winners and hand out the 20 awards plus cash and prizes.
It should be noted that TNC Media had their own separate independent process in selecting their two podcast award winners. TNC Media honored their two podcast winners during the same joint ceremony. I have seen several press releases that give TNC media credit for the “People’s Choice Podcast Awards” that was sponsored by Podcast Connect. So we wanted to clarify that although the awards ceremony was held jointly TNC Media and Podcast Connect had two independent awards process’s
We would not have been able to honor our podcast winners the way we did without the help of TNC Media and are grateful for them allowing us the opportunity to work with them.
Podcast Connect Inc is the owner and administrator of the People’s Choice Podcast Awards and we look forward to working with TNC Media for the 2006 event. We have invested literally thousands of dollars into podcastawards.com which is a one of a kind unique voting engine that took over 3 months to design test and implement.
Podcast Connect Inc.

Podcast Advertising

If anybody knows anything about advertising and podcasting I do. I don’t claim to be a expert but I have probably signed more deals for podcasters than anyone in the industry at this point. Having a advertiser on a podcast is a lot of work and making sure that the right advertiser is partnered with the podcaster is a challenge as well. When I heard about Fruitcast last night I went over and looked at their site. Everything looked good till I found one item that projected that podcasters would earn .25 cents per listener it made me pause.
I know the detailed information you have to provide to advertisers to get a deal and they want assurances that you are going to reach the demographic they are looking for, they want ad placements that are typically 30 seconds, very few will buy a spot unless it is at least 30 seconds and they want that placement in a strategic portion of the show. This also includes banner ads on the site, text announcements on the page and a mention in the show notes. Oh and the most important thing they want to track the ROI, thus you have to be creative with promotion codes or specific URL’s or mediaplex codes to track everything. Once they are sure you have that in place you can likely sign deals. But you better be able to deliver a ROI or they will drop you like a hot potato.
What this boils down to is this, if Fruitcast can deliver .25 cents per 1000 listeners I will give them everything in my inventory today. I have sent them a note and told them I can deliver now 1.2 million listens a month on the shows that I have signing power for. But they will have to make a few modifications to their program to not alienate the audience. I will be asking if they have done polling to determine what podcasts listeners want, and I will also demand that we get to choose which advertisers are aligned with those we represent. [FruitCast]
I have seen some positive reviews of their site but lets see some deals signed and some testimonials that they can hit that magic number they have come out with.
Podcast Connect

Podcast Expo and Awards Ceremony

We have been really busy getting ready for the Podcast Awards ceremony at Podcast Expo. Trophies are due to be finished next week, the grand prize awards have been ordered. The ceremony program is in it’s final design phase, that will be going to the printer next week. We have some big banners to be order at Kinkos this Saturday and a couple of the guys from techpodcasts.com will be photographing the event.
We need someone to video tape the event, looking for a podcaster of video caster volunteer.
We are pretty excited about November as thier are several major initiatives that are underway. My partners and I formed a new company to manage the Podcaster News Network and that site after months of work is set to launch very soon and I am really excited about that. The list does not stop there, we are looking for a marketing manager and content manager to join the team at RawVoice.
The gang is working hard at over at TechPodcasts.com in getting ready to move forward with phase two of that site, and I have some things up my sleeve that I have been working on here at Podcast Connect. We continue to look for podcasters that want to be involved with a new initaitive.
I plan on having a bag of swag when I show up at the Podcast Expo so if you come talk to me I will be sure to have something for ya to take home. We are working very hard to make sure we have a live stream of the Podcast Awards Ceremony, should be a lot of fun for all! Their is nothing like boot strapping a business though lots of fun, but exhausting to say the least.