Podcast Connect connecting Advertisers to Podcasters

Today I say an article written that was giving certain companies accolades in the podcast media space, who are reaping the rewards for some of the work we have done here over the last year. To not get any credit is wrong, I will be honest sometimes I wonder if the editors of these articles have done their homework and actually know who is moving ad deals for podcasters.
There are only a few companies that have been consistently successful in executing podcast ad campaigns and putting real dollars in podcasters pockets, and we are one of them. Since May of 2005 Podcast Connect has been delivering ad campaigns for various companies and we know we have a formula that works.
Our ad inventory is sold, and our podcasters are getting paid this is what counts in the end. My second company RawVoice is having equal success at the Podcaster News Network having just finished a campaign for the USA Network, and with our imminent launch of some new product offerings we are set to bring into play aggregation of podcasters in a much larger way.
All I can do is continue to be the advocate I have, and make sure that we continue to deliver the goods for our advertising partners.

Why Podcast Networks Work

I have seen several post from podcasters that think the Podcast Network model is not going to work, and I have to laugh, the reason I have to laugh is because we have been tracking along pretty darn well. I kinda lost count on the number of deals I have put together but advertisers are coming back and the audience sizes keep growing so we must be doing something right. If it is not obvious why banding together is not a good idea then obviously you don’t know a great deal about typical podcast audience sizes.
Over the next 9 months though I will be focusing a lot on the content of those we align with because you don’t grow market share without good content. Needless to say I am pretty excited about our long overdue site that we have cooking hopefully I will be able to share the details in the next few weeks.
Meanwhile I will keep on making sure that the podcasters that are doing the work get paid.

ShowUsYourCharacter Campaign

RawVoice the parent company of the Podcaster News Network (www.podcasternews.com) announce today that select network shows at PCN are starting a one month promotion, for the “USA Network”, to promote a very hip program called ShowUsYourCharacter, which can be found at (www.showusyourcharacter.com).
The goal of this campaign is to get people excited about the “Show Us Your Character” website and the 2006 contest that is being hosted by the USA Network, CEO Todd Cochrane of RawVoice says
“The Podcasting community and our broad listener audience all have unique talents, and definitely unique characters, so this is the perfect opportunity for our network of shows to promote the positive things the USA Network is doing, with this contest, and the ShowUsYourCharacter community they are building, we are well suited to get this message out in the hottest creative medium sweeping the Internet today”
The tenants of the USA Network ShowUsYourCharacter promotion states:
“There’s a character in all of us. And now you can share your unique character with the world at ShowUsYourCharacter.com. Join now and begin uploading your own videos, photos and profile — you can share a hidden talent, show off your celebrity impersonation, or give the ShowUsYourCharacter community a glimpse into your life. Chat and interact with thousands of other members, and get to know some of the characters of the U.S.A.”
RawVoice and the Podcaster News Network is proud to be participating in this campaign, and we hope that all of you will show of your character at ShowUsYourCharacter.com, and who knows maybe a podcaster, vcaster or listener will end up winning ShowUsYourCharacter contest an gain national recognition. [RawVoice]

Welcome Media Buyer

It was my pleasure today to provide you with my book on Podcasting, as a walk away gift from the podcast media presentation you attended today, it is my goal to give you a lasting insight beyond the presentation into the world of Podcasting. The first chapter captures the essence of the media evolution and makes you realize the power of walk away content.
Over the next several years people are going to become more empowered by the tools they carry, they will not only be consumers of media but also producers of media, being able to report live from any event on the planet through technology once reserved to the mainstream media.
Newspapers are on the decline and the world continues to migrate on line, and we know that the companies you represent are ready to embrace this new media evolution and allow the creative minds at the companies I represent to help you bring a fresh media approach to our collective audiences.
Most of all enjoy the book and join the evolution in media and I look forward to working with all of you in this great adventure.
Todd Cochrane

CES Shows in Progress

Both myslef and Andy McCaskey from Slashdot Review are in the thick of it here at CES and have posted three podcasts each on the coverage. We will have a lot of post show commentary and interviews that need editing. But thus far the number of downloads of each of our shows are seeing record traffic.
To all those we are meeting at CES we will be sending out follow up e-mails as soon as we can breath. Visit Geek News Central and Slashdot Review and be sure to attend the Live TechPodcasts.com RoundTable this coming Saturday!